Graphic Design For Events In Guildford Surrey UK
Graphic identity, logo refresh and website design for Momentum by Clevertouch
Positioning Momentum as a distinct brand while maintaining connection with its parent company.
Background
Momentum is a platform built and developed by Clevertouch to enable Marketeers within their company to run campaigns in an efficient, simple, and consistent way.
The challenge
The task was to position Momentum as a standalone brand and a Momentum ‘by Clevertouch’ brand given the audience within the martech industry are familar with Clevertouch.
Momentum did exist but was very much inactive, and a strategic decision was made to revitalise this aspect of the business. While the logo had already been created, it required an evolution rather than a complete overhaul. After refining the logo, we delved into exploring webpage concepts, experimenting with various color palettes and graphical elements to reinforce the brand’s identity.
Outcome
The end result saw Momentum maintaining a strong alignment with the Clevertouch brand in terms of colour schemes and typography. We collaborated closely with the in-house developers to launch the webpages in time for the sales team to kickstart their campaign.
The SJ Creative Partners team are the best of the best - creatively driven design professionals who not only always do great work, but with that also always comes the best of customer service and delivery – thorough understanding of the need, responsive, friendly, imaginative, proactive, diligent and enjoyable to work with. They are a hidden gem in a sea of graphic designers and when you start to work with them you will see why.
Andrew Basham