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Digital brochure and social media campaign

London Travelwatch

London TravelWatch is London’s official transport watchdog, representing the interests of people who travel in and around the capital.

 

Digital brochure

We were tasked with creating a comprehensive report centered around personal safety, with a strong emphasis on using infographics that could be seamlessly integrated into broader discussions on social media. Our objective was to maintain brand consistency while infusing a sense of novelty distinct from prior reports.

 

Social Media Campaign

We also undertook the assignment of devising a sequence of visuals to emphasise the significance of buses to the residents of London, particularly during a period of potential service reductions. We conceived an unbroken, fluid line symbolizing a journey or bus route, intricately linked to the 'freethebus' message. This adaptable line can effortlessly connect from one statistic to another, as necessary, and transition from one frame to the next to allow the digestion of information.

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