Graphic Design For Events In Surrey
Invaio's Citrus Event
Graphic design for event panels, flyer, brochure, t-shirt and self-running video
Invaio is a global company applying fresh thinking and precision biotechnologies to the challenge of feeding the world.
The challenge
Invaio face a significant challenge in the agricultural sector: combating the devastating disease threatening citrus trees globally. With the spread of these issues across key regions, including Florida and Brazil, Invaio need to promote their solutions on an international scale. To raise awareness at a major Brazilian expo, they needed impactful, citrus-focused marketing collateral and graphic design for their event stand. The project required a quick turnaround, ensuring all materials were translated and delivered on time whilst still making a strong visual impact.
Our approach
Time was of the essence so we began by tackling the design of the stand, which would be the centerpiece of Invaio’s presence at the expo. Our top priority was selecting a high-quality hero citrus-focused image that worked alongside the Invaio branding and would serve as a visual anchor across all the other materials.
For the brochure design, we first designed it in English, which allowed us to efficiently map out the content and imagery. This approach streamlined the translation process and was crucial in meeting the demanding print deadlines.​
For the video design, we were provided with a basic shell of content containing the key facts, and our task was to transform it into a visually compelling narrative. Through innovative design and engaging animations, we brought the content to life, creating a powerful visual experience.
The solution
The result was a cohesive and visually impactful suite of marketing materials that made a significant impression at the Brazilian expo. The hero image, combined with Invaio’s strong branding, drew attention and reinforced their commitment to citrus health. Each piece, from brochures to large-format displays and video, effectively communicated Invaio’s message, helping to elevate their profile within the industry.
The self running video held the audience's attention and kept the Invaio stand buzzing with activity. This visual approach attracted more visitors to the stand and facilitated meaningful conversations about Invaio’s mission and solutions. As a result, Invaio’s presence at the event was a resounding success, enhancing their reputation in the Brazilian market and expanding their network of industry contacts.
